Post by account_disabled on Nov 29, 2023 15:22:15 GMT 10
That's not its purpose. The comparison with freelancers is still useful: a freelancer becomes authoritative - if he knows how to do it, of course - by continuously writing and publishing articles on his own niche. There is no other way to assert your authority or, rather, there is the wrong way: telling readers how good the company is, how useful it is, how strong it is in its sector. Readers, potential customers, must instead understand this by reading the company blog. #4 – A blog improves company reputation It is what is also called brand reputation and is not achieved with talk, but with facts. The blog is not enough, but must proceed together with a social media marketing and email marketing strategy, without forgetting direct contact with customers.
But let's talk about blogs: if you offer useful information to your readers, you improve readers' perception of you. One of the laws of marketing states precisely this: marketing is not a Phone Number Data battle of products, it is a battle of perceptions. The same goes for blogging. Corporate blogging for public relations A blog is dialogue and I am increasingly convinced that it has more utility and capacity for involvement than any social medium. But it should be seen as a conversational communication tool . The tone, the language, the attitude, the behavior towards the readers, the topics themselves: everything must focus on the conversation.
There are 3 advantages of the company blog: the possibility of creating a community of readers the creation of a direct dialogue with potential customers the perception of the company as a group of real people #5 – A blog creates a community When we write for our blog and we have managed to make ourselves known, to always produce useful, original content that differs from the mass of digital material that clogs the internet, each new article of ours creates expectations in readers. It is the moment in which we can be sure that we have created that community of loyal readers that every blog must aim for. A community of people who appreciate our work and read us with pleasure. Can you see how beneficial this can be for a business? #6 – A blog speaks directly to customers It's the conversation I mentioned earlier.
But let's talk about blogs: if you offer useful information to your readers, you improve readers' perception of you. One of the laws of marketing states precisely this: marketing is not a Phone Number Data battle of products, it is a battle of perceptions. The same goes for blogging. Corporate blogging for public relations A blog is dialogue and I am increasingly convinced that it has more utility and capacity for involvement than any social medium. But it should be seen as a conversational communication tool . The tone, the language, the attitude, the behavior towards the readers, the topics themselves: everything must focus on the conversation.
There are 3 advantages of the company blog: the possibility of creating a community of readers the creation of a direct dialogue with potential customers the perception of the company as a group of real people #5 – A blog creates a community When we write for our blog and we have managed to make ourselves known, to always produce useful, original content that differs from the mass of digital material that clogs the internet, each new article of ours creates expectations in readers. It is the moment in which we can be sure that we have created that community of loyal readers that every blog must aim for. A community of people who appreciate our work and read us with pleasure. Can you see how beneficial this can be for a business? #6 – A blog speaks directly to customers It's the conversation I mentioned earlier.