Post by account_disabled on Dec 3, 2023 19:51:11 GMT 10
Need different actions and arguments to move forward regarding the purchase. But after the person purchased your product/service and became a customer, you tend to treat them in one way, throwing everything into the retention (or delight, as some call it) drawer. Only over time, we realize that from the moment a client closes business with you, he still needs to follow a clear and logical path until the moment he actually delights in your company and thus becomes a customer. promoter. And it is based on that that the marketing funnel was extended to contemplate these stages and enable companies to develop the customer's path after the purchase in a more practical way.
Discovery, Decision, Decision, Purchase - Adoption, Retention, Expansion, Evangelization Phone Number List And now that you know this new concept, it's time to detail each of these moments. That way you will have no doubts when it comes to complementing your client's day. Come on? The new marketing funnel Adoption or Onboarding Just like everything in life, from the moment your customer faces the novelty of your product, they will probably have a moment of wonder. And no matter how much research you've done on the subject before, at the time of "let's see" that thought always arises: "okay, but what about now?" Even though this moment is normal, many of your customers cannot answer this question, standing still in the same place and, of course, your product will cease to be useful until the moment it is abandoned.
And don't be fooled. This behavior is more natural than you imagine, especially when the initial excitement begins. And it is to overcome that difficulty at the beginning that the first phase exists, which we call adoption or Onboarding. At this stage, your company has to guarantee 3 things: 1. Reduce friction between the use of the product/service and the customer I completely understand that you think your product is incredible, with several highly intuitive features and that your client will surely benefit from all of them.
Discovery, Decision, Decision, Purchase - Adoption, Retention, Expansion, Evangelization Phone Number List And now that you know this new concept, it's time to detail each of these moments. That way you will have no doubts when it comes to complementing your client's day. Come on? The new marketing funnel Adoption or Onboarding Just like everything in life, from the moment your customer faces the novelty of your product, they will probably have a moment of wonder. And no matter how much research you've done on the subject before, at the time of "let's see" that thought always arises: "okay, but what about now?" Even though this moment is normal, many of your customers cannot answer this question, standing still in the same place and, of course, your product will cease to be useful until the moment it is abandoned.
And don't be fooled. This behavior is more natural than you imagine, especially when the initial excitement begins. And it is to overcome that difficulty at the beginning that the first phase exists, which we call adoption or Onboarding. At this stage, your company has to guarantee 3 things: 1. Reduce friction between the use of the product/service and the customer I completely understand that you think your product is incredible, with several highly intuitive features and that your client will surely benefit from all of them.